Will Atkinson on book publishing, the role of Sales and Marketing, and Fluff

Will Atkinson is Managing Director of Atlantic Books, U.K. Prior to this he was, for many years, with Faber & Faber, serving as Director of Sales & Marketing from 2006 to 2014. During this time he spearheaded the Independent Alliance, a very successful sales organization that comprises some of the U.K.'s leading independent publishers, including Granta …